I'm Lars Hindsley
AuthorContent ManagerSocial Media ManagerSEO AnalystEditorProducer

Tactical Tech Savvy Social Media Promotional Powerhouse

Lars Hindsley’s knack for finding unique cost-effective tools in brand promotion is uncanny.


A foundation of sales experience provided him the opportunity as VP of Marketing for a regional Internet Services Provider where he quickly established a dealer network and propelled annual revenue from $100,000 a year to over $1,000,000.00.  A competitor scooped him up to produce similar results. Realizing his ability he then successfully lead and operated his own small business for 7 years.

Lars provides an exceptional level of analytical skills to all his work, from writing, brand protection, customer care, and leadership roles. He has since worked as an independent consultant and marketer to past and new clients through DM Media.

Marketing and promotion have made way into Lars personal endeavors. After playing in the sport of paintball at a competitive level, he began to produce infotainment YouTube videos for the larger market of beginner and recreational players.

An impressionable worldwide audience has followed Lars for years. He is a well-compensated promotional athlete in the industry and paid to provide marketing advice and promotional services to global paintball businesses. Lars has major sponsors backing his highly recognizable brand, DangerMan.

As a highly research-oriented writer, Lars has leveraged the DangerMan brand launching a full-service digital magazine. His personal mastery over visual and written SEO produced quick results in keyword authority. Lars 15 years of content development and writing experience is also put to work mentoring and guiding 9 contributing writers. The project is a mere aside, yet produces passive income through advertising and affiliate sales.

If you need a creative analytical thinker with leadership skills and yet has self-sufficiency when it’s crunch time, you need Lars Hindsley.

Make the call (302) 832-9700

Portfolio

Self-sufficient in web application production and capable of generating end-to-end content.


Skill Sets

A Few Transferrable Skills


Content Management

Creativity is the name of the game. No technical ability in design or creation is worth a penny without an exceptionally creative mind. Lars can create on-message content with lightning-quick precision.

An expert in information architecture, photoshop, and modern SaaS tools such as WordPress, Lars has been a part of 100’s of web application initiatives.

No part of a project is alien. Lars has operated as a project manager, art director, and producer. He’s estimated hours in building databases to building graphics and writing SEO copy.

Nothing is unusual, from rebuilding a radio station school and business closing database during snow events to pre-building a worldwide charity drive, unique requirements are expected.

Social Media

Near 10 years experience in social media means much more than posting campaigns in Hootsuite.

As serious as any SEO campaign, social media efforts are measured in specific metrics in analyzing all aspects of each campaign to build on future campaigns.  New initiatives and remarketing leverage previous event knowledge based on past documented results and outcomes.

Social media is a special blend of many skills. Few encompass the many skills Lars has established to serve this special area of need many businesses have yet to fully grasp in importance. Social media is branding, promotion,, sales, analytics and more.

Project Development

With over 100 projects completed, Lars utilizes the latest project leader tools such as the Agile method. He’s currently studying and training for the PMBOK exam for PMP certification.

As a previous business owner, the needs of shareholders couldn’t be more cared for as when it is your own money. While many past internal projects required tens of thousands of dollars in upfront costs, Lars had never once been required to go beyond cash reserves. In 7 years, his business never once tapped into the company line-of-credit to complete projects.

Lars is currently project manager and producer of a major east coast sporting event with an estimated budget of $30,000.00.

IP & Brand Protection

Understanding the vital importance of the brand is the foundation from which Lars operates. Be it a large corporation to an individual, your brand is your lifeblood in the Internet era.

Intellectual Property now makes up 35 percent of the world economy. Lars established contacts in the domain name and hosting industry allow him to work nimbly to assist in IP facilitating take-down requests on behalf of clients.

When working to promote a product, event or sales funnel, brand promotion is cared for. Every campaign leverages and builds brand recognition based on your companies internal and external philosophies.

Production

Lars knowledge of Photoshop is only part of the equation. Lars has been trained and mentored by Jarrett Heather, a recognized world leader in graphic design and advertising.

This allows Lars to operate independently of some traditional requirements in production freeing him from time constraints most others need while waiting on the graphic artist to produce mock-ups or even minor changes to ad copy, or digital campaigns.

Lars popular infotainment YouTube channel has over 500 videos produced resulting in over 40,000 subscribers to date with 14 million views and climbing.

Over ten years of experience producing and editing videos.

An early adopter of new mediums including immersive 360 / VR.

Live broadcast experience includes being a primary camera position on over 200 TedX talks.

SEO Writer

Lars foundation of SEO began as a website designer. During that time his interest in writing established a  deep background touching almost every category of client needs. White papers, to SEO content marketing, Lars has operated as contributing writer for digital magazines and contributor to weekly Internet-based TV shows.

SEO is written into every article and visual production. For over 10 years, SEO has been the main target of anything produced in every medium, including audible podcasting.

Written work for SEO is always written to fit into campaigns with long term consideration. Lars has established keyword authority to dominate industries.

MY WHEELHOUSE

Website Development |

SEO Auditing |

Content Management |

Social Media Campaigns |

Video & Podcast Production |

WordPress


SEO Analyst | Sr Content Manager | Social Media Manager

Expert content manager, producing hundreds of SEO friendly initiatives over ten years. I offer a rare combination of digital marketing talent across three verticals: SEO strategy, Content Management and Social Media Management.


You’ve Found Your Next Best Hire

Self-Sufficient Producer Capable of Generating End-to-End Content

Are you looking for a savvy SEO specailist self-sufficient in content creation including composite images and video production! Tired of waiting for cross-performance teams to cross-perform in a timely manner?

My expanded skill set is as good as hiring two employees for the price of one. SEO Analyst & Content Manager with an extra helping of social media management!

My expanded production skills are an important component to my value. I offer ten years of ad design, copywriting and business acumen capable in CMS/HTML/graphics in digital design, layout of print collateral and full video production.

From site audits and SEO analysis in SEMrush, down to Google Tag Manager, you will get more than a content manager.

LARS HINDSLEY

Newark, DE

302-838-2626

[email protected]

 www.linkedin.com/in/larshindsley

  • Copywriter of over 400 Call-To-Action (CTA) video thumbnails producing over 14 million views

 

  • Brand identity on-air representative achieving on-air authority contributor role with broadcast network affiliates

 

  • Project manager of over 100 websites

 

  • Negotiated multiple ad buys and trade agreements resulting in 25 percent customer growth in regional market

 

  • Managed regional print advertising, radio advertising & digital advertising campaigns under $60k annual budget

 

  • Created affiliate marketing initiative. Managing Editor mentoring small staff of 9 contributing editors achieving successful page 1 keyword authority SERP results inside 60 days: https:/DangerMansLair.com/

 

  • Managed design, development and implementation of 100+ websites

 

  • Leveraged brand into national TV broadcast appearing on TruTV

 

 

  • Designed, developed & implemented B2B/B2C dealer network boosting annual revenue from $100k to $1,000,000

CONTENT MANAGER


SOCIAL MEDIA


SEO SPECIALIST


CUSTOMER CARE


PROJECT MANAGER


  • Adobe Creative Suite
  • Copy writing
  • Content Management Systems (CMS)
  • Content Governence
  • Pillar Posts
  • Podcasting
  • SEO | On-page SEO & Technical SEO
  • Structured Data (Schema)
  • Video Production | Editing
  • WordPress (CMS)
  • Brand Management
  • Brand Protection
  • Cross Promotion
  • Google Analytics
  • Google Search Console
  • Hootsuite
  • MailChimp
  • Promotion
  • Social Media Management
  • Auditing (SEMrush)
  • Keyword Research (SEMrush)
  • Brand Analytics
  • Google Analytics (GA)
  • Google Adsense
  • Google Tag Manager (GTM)
  • Google Search Console
  • SEO
  • Structered Data (Schema)
  • UTM Tracking
  • Auditing
  • Business Administration
  • Client Relationship Management
  • Compliance
  • Customer Data Management
  • Microsoft Office Suite
  • Onboarding
  • Order Fulfillment
  • Training & Education
  • Auditing & Monitoring
  • Business Administration
  • Business Requirements
  • Client Relationship Management
  • Operations Management
  • Production Manager
  • Research
  • Risk Management
  • Training & Education

Content Manager

Social Media

SEO

Customer Care

Project Manager

I manage multiple internal and external SEO and content development projects. I operate in a cross-functional role for this small agency focused on SEO placement. We migrate client sites to WordPress and manage SEO content. 2008/January: Digital Marketing Rep. 2012/July: Content Manager/Social Media Manager. 2017/May:  Sr Content Manager/SEO Specialist. 

 

SEO STRATEGY (15% of day)

  • Identify client goals, interpret the voice of client brand, establish stakeholder needs and pain points
  • Proven record achieving SEO results across varied channels including video results over 15,000,000
  • Audit client properties
  • Recommend changes, i.e. best practices, trends and exploit early adoption of nascent SEO opportunities
  • Inform of gaps utilizing web analytics software, SEMrush & GA
  • Analyze and exploit underutilized Latent Semantic Index (LSI) keywords and metrics outside of designated Key Performance Indicators (KPI) for on/off page SEO and technical SEO (metatags, alt tags, schema)
  • Track performance utilizing Google Tag Manager and tags/triggers and related analytical tools

 

CONTENT MANAGEMENT & CONTENT MARKETING (50% of day)

  • Experience working in back-end SEO elements, webserver set-up to .htaccess, robots.txt, 404, 410, and structured data
  • Install apps on internal & external properties, i.e. MailChimp, Hootsuite, WooCommerce
  • Enforce content governance through workflow management processes from style guides to mentoring new editors
  • Conceptualize natural/organic SEO friendly webpages in Content Management Systems (WordPress CMS)
  • Copywrite at expert level for maximum CTR and CTA. I’ve built over 400 composite YT thumbs producing 15,000,000 views
  • Facilitate timely delivery of content built across various mediums in Adobe suite daily for over 10 years. Photoshop, LightRoom, Premiere After Effects, Illustrator, InDesign, etc…
    • Visual SEO Content – Over 500 YouTube Videos from in-house intellectual property
    • Web media – Written 100+ research articles from blog posts, ad copy, interviews to pillar posts
    • Audible SEO Content – Produced, edited and published podcasts
  • Collaborate with cross-functional teams to build content marketing initiatives addressing stakeholder requirements. Example: My SEO changes to staff execution lowered bounce rate from over 70% to 16% inside 120 days
  • Coordinate with internal marketing to manage content initiatives i.e. ongoing SaaS (MailChimp) e-newsletter campaign to build brand authority impacting newsletter by 10% average growth monthly over 4 months

 

SOCIAL MEDIA MANAGEMENT & PROMOTION (10% of day)

  • Review and ensure brand standards are met. Define and map out a cohesive social media strategy for clients, inclusive of brand-driving and sales-driving initiatives. I developed a simplified ROI formula, dividing campaign costs against an average difference in sales prior to campaign as a KPI
  • Develop and apply standard UTM naming conventions
  • Manage campaigns (100+) using marketing automation tools, i.e. Hootsuite, MailChimp (Includes analytical data)
  • Designed, developed and implemented over 100 specific campaigns, from copywriting to composite graphics
  • Monitor metrics of 46k subscriber base social media and translate social sentiment/engagement into strategic insights to inform content strategy
  • Influenced a 30% increase in event attendance (from 700 to 1000)
  • Direct copywriters to optimize copy: Write engaging social media posts, composite images, ads, and CTA thumbnails

 

Testimonials

Nothing Beats A Great Reference