Lars Hindsley Digital Marketing Resume

MY WHEELHOUSE

Website Development |

SEO Auditing |

Content Management |

Social Media Campaigns |

Video & Podcast Production |

WordPress


SEO Analyst | Sr Content Manager | Social Media Manager

Expert content manager, producing hundreds of SEO friendly initiatives over ten years. I offer a rare combination of digital marketing talent across three verticals: SEO strategy, Content Management and Social Media Management.


You've Found Your Next Best Hire

Self-Sufficient Producer Capable of Generating End-to-End Content

Are you looking for a savvy social media manager, self-sufficient in content creation such as composite images and video production! Tired of waiting for cross-performance teams to cross-perform in a timely manner? My expanded skill set is like hiring two employees for the price of one. Content management and social media management with an extra helping of expert SEO writing!

My expanded production skills are an important component to my value. I offer ten years of ad design, copywriting and business acumen capable in CMS/HTML/graphics in digital design, layout of print collateral and full video production.

From site audits and SEO analysis in SEMrush, down to Google Tag Manager, you will get more than a content manager.

LARS HINDSLEY

Newark, DE

302-838-2626

[email protected]

 www.linkedin.com/in/larshindsley

  • Copywriter of over 400 Call-To-Action (CTA) video thumbnails producing over 14 million views

 

  • Brand identity on-air representative achieving on-air authority contributor role with broadcast network affiliates

 

  • Project manager of over 100 websites

 

  • Negotiated multiple ad buys and trade agreements resulting in 25 percent customer growth in regional market

 

  • Managed regional print advertising, radio advertising & digital advertising campaigns under $60k annual budget

 

  • Created affiliate marketing initiative. Managing Editor mentoring small staff of 9 contributing editors achieving successful page 1 keyword authority SERP results inside 60 days: https:/DangerMansLair.com/

 

  • Managed design, development and implementation of 100+ websites

 

  • Leveraged brand into national TV broadcast appearing on TruTV

 

 

  • Designed, developed & implemented B2B/B2C dealer network boosting annual revenue from $100k to $1,000,000

CONTENT MANAGER


SOCIAL MEDIA


SEO SPECIALIST


CUSTOMER CARE


PROJECT MANAGER


  • Adobe Creative Suite
  • Copy writing
  • Content Management Systems (CMS)
  • Content Governence
  • Pillar Posts
  • Podcasting
  • SEO | On-page SEO & Technical SEO
  • Structured Data (Schema)
  • Video Production | Editing
  • WordPress (CMS)
  • Brand Management
  • Brand Protection
  • Cross Promotion
  • Google Analytics
  • Google Search Console
  • Hootsuite
  • MailChimp
  • Promotion
  • Social Media Management
  • Auditing (SEMrush)
  • Brand Analytics
  • Google Analytics (GA)
  • Google Adsense
  • Google Tag Manager (GTM)
  • Google Search Console
  • SEO
  • Structered Data (Schema)
  • UTM Tracking
  • Auditing
  • Business Administration
  • Client Relationship Management
  • Compliance
  • Customer Data Management
  • Microsoft Office Suite
  • Onboarding
  • Order Fulfillment
  • Training & Education
  • Auditing & Monitoring
  • Business Administration
  • Business Requirements
  • Client Relationship Management
  • Operations Management
  • Production Manager
  • Research
  • Risk Management
  • Training & Education

Content Manager

Social Media

SEO

Customer Care

Project Manager

I manage multiple internal and external SEO and content development projects. I operate in a cross-functional role for this small agency focused on SEO placement. We migrate client sites to WordPress and manage SEO content. 2008/January: Digital Marketing Rep. 2012/July: Content Manager/Social Media Manager. 2017/May:  Sr Content Manager/SEO Specialist. 

 

SEO STRATEGY (15% of day)

  • Identify client goals, interpret the voice of client brand, establish stakeholder needs and pain points
  • Proven record achieving SEO results across varied channels including video results over 15,000,000
  • Audit client properties
  • Recommend changes, i.e. best practices, trends and exploit early adoption of nascent SEO opportunities
  • Inform of gaps utilizing web analytics software, SEMrush & GA
  • Analyze and exploit underutilized Latent Semantic Index (LSI) keywords and metrics outside of designated Key Performance Indicators (KPI) for on/off page SEO and technical SEO (metatags, alt tags, schema)
  • Track performance utilizing Google Tag Manager and tags/triggers and related analytical tools

 

CONTENT MANAGEMENT & CONTENT MARKETING (50% of day)

  • Experience working in back-end SEO elements, webserver set-up to .htaccess, robots.txt, 404, 410, and structured data
  • Install apps on internal & external properties, i.e. MailChimp, Hootsuite, WooCommerce
  • Enforce content governance through workflow management processes from style guides to mentoring new editors
  • Conceptualize natural/organic SEO friendly webpages in Content Management Systems (WordPress CMS)
  • Copywrite at expert level for maximum CTR and CTA. I’ve built over 400 composite YT thumbs producing 15,000,000 views
  • Facilitate timely delivery of content built across various mediums in Adobe suite daily for over 10 years. Photoshop, LightRoom, Premiere After Effects, Illustrator, InDesign, etc…
    • Visual SEO Content – Over 500 YouTube Videos from in-house intellectual property
    • Web media – Written 100+ research articles from blog posts, ad copy, interviews to pillar posts
    • Audible SEO Content – Produced, edited and published podcasts
  • Collaborate with cross-functional teams to build content marketing initiatives addressing stakeholder requirements. Example: My SEO changes to staff execution lowered bounce rate from over 70% to 16% inside 120 days
  • Coordinate with internal marketing to manage content initiatives i.e. ongoing SaaS (MailChimp) e-newsletter campaign to build brand authority impacting newsletter by 10% average growth monthly over 4 months

 

SOCIAL MEDIA MANAGEMENT & PROMOTION (10% of day)

  • Review and ensure brand standards are met. Define and map out a cohesive social media strategy for clients, inclusive of brand-driving and sales-driving initiatives. I developed a simplified ROI formula, dividing campaign costs against an average difference in sales prior to campaign as a KPI
  • Develop and apply standard UTM naming conventions
  • Manage campaigns (100+) using marketing automation tools, i.e. Hootsuite, MailChimp (Includes analytical data)
  • Designed, developed and implemented over 100 specific campaigns, from copywriting to composite graphics
  • Monitor metrics of 46k subscriber base social media and translate social sentiment/engagement into strategic insights to inform content strategy
  • Influenced a 30% increase in event attendance (from 700 to 1000)
  • Direct copywriters to optimize copy: Write engaging social media posts, composite images, ads, and CTA thumbnails