How to Turn a $100,000 a Year Business into a $1,000,000 a Year Business

  • November 5, 2018

It was as some will say, the early days of the Internet. Email was then spelled E-mail. Modems and tube monitors were everywhere. Phones could hardly text.

Delaware is an island in the greater metropolitan business community. Looking for work in Delaware amounts to searching the “greater Philadelphia market”.  Finding great employment near home was my goal. I responded to an advertisement from a known up-and-coming Internet provider in the Delaware market. It was a local company. It made my day. But before I arrived at my interview, I had a plan. I saw everything in my mind. I had been researching this market for months.

The company was called The Magnetic Page, or MagPage for short. I wasn’t excited by the name, but the name did separate them from the rest of the landscape where most every name include Earth, Globe, Net, or Fast.

What mattered most was the nascent industry this company was a part of. They were babes in the woods. I arrived in a suit and tie. My interviewer and prospective superior had on tattered jeans. He wore no shoes. He even propped them up on his desk from time-to-time. It was quite a sight.

Pleasantries quickly resulted in the question. “How would you manage your position as Vice President of Marketing to grow our company?”

I was ready and waiting. I pounced. The following is an accurate account of my words.

It was as some will say, the early days of the Internet. Email was then spelled E-mail. Modems and tube monitors were everywhere. Phones could hardly text.

Lars Hindsley Vice President

As a Delawarean, we know our state to be an island of business between other major markets.

Looking for work in Delaware amounts to searching the “greater Philadelphia market”.  Finding great employment near home was my goal. I responded to an advertisement from a known up-and-coming Internet provider in the Delaware market. It was a local company. It made my day. But before I arrived at my interview, I had a plan. I saw everything in my mind. I had been researching this market for months.

The company was called, The Magnetic Page, or MagPage for short. I wasn’t excited by the name, but the name did separate them from the rest of the landscape where most every name include Earth, Globe, Net, or Fast.

What mattered most was the nascent industry this company was a part of. They were babes in the woods. I arrived in a suit and tie. My interviewer and prospective superior had on tattered jeans. He wore no shoes. He even propped them up on his desk from time-to-time. It was quite a sight.

Pleasantries quickly resulted in the question. “How would you manage your position as Vice President of Marketing to grow our company?”

I was ready and waiting. I pounced. The following is an accurate account of my words.

At dinner they balked. I’ll remember this part of the conversation until my dying day. “Now is just not the time, Lars.” Said Ted.

I replied, “Ted, it only gets harder from here.”

One month later on the way into an event I produced with our radio partner at the local community college, Tim and his wife ambushed me in the parking lot. “Lars. We are letting you go.”

Reader, you may think I’ve ruined a great story. That is not true. The next chapter of my life was even better. Because it was then I stopped making other people rich and decided it was my turn. I even appeared on radio, tv, and print. That is an article for another time. Would you like me to tell it?

Until such a time, this story should serve as both a great template for your own marketing success and as a cautionary tale. Above all things, life is what you make it. Go out and make it happen.

The names in this article have been changed for privacy.

 

About Lars Hindsley

A man from the east.